In my experience as a previous blogger and current CEO of an influencer marketing agency, blogging is alive and well, but it sure does look different. Blogs have evolved and changed over the years from static, text-centric webpages to an incredibly diverse variety of content including copy, imagery, photography, videography and more.
Today’s thriving influencer marketing industry started with banner ad-driven blogs, and just as blogs have changed, so have content creators. Influencers now produce complex marketing campaigns via various forms of media, seamlessly weaving brand messaging into their own opinions and recommendations.
— Leer en www.forbes.com/sites/forbesagencycouncil/2018/09/13/beyond-the-blog-seven-creative-influencer-marketing-tactics/