Even though you’ve completed a website that appeals to visitors, your work is far from over.
You have to drive traffic there so you can generate leads, collect email addresses, update visitors on company news, or share educational information. An e-newsletter may be the best solution.
Emails have been shown to be successful in gaining new readers and clients. In 2016, eMarketer reported that email’s return on investment (ROI) outperformed all other digital marketing tactics, including social media.
There are six things to consider when building your newsletter:
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