Over the last couple of years, more and more businesses have been integrating influencers into…
Video Is The Holy Grail Of Influencer Marketing
It should be entirely unsurprising to anyone who has spent even the smallest amount of time in the marketing space that video is big — really, really big. Couple that with the concurrent explosive growth in content and influencer marketing, and you’ve got a trifecta of awesome for any brand looking to connect with new and existing customers.
According to a recent study aggregation by digital marketing agency WebpageFX, by 2019, 80% of online content consumed will be video. Additionally, people retain 95% of a message when that message is consumed via video versus just 10% when the message is read.
On the effectiveness of influencer marketing as a whole, a Burst Media study found that advertisers realized an average earned media value of $6.85 for every $1 spent on an influencer marketing program. Further, according to Influencer Marketing Hub research, marketers realize an average earned media value of $7.65 for every dollar spent on influencer marketing.
If we marry the growth of video with the effectiveness of influencer marketing, we arrive at a holy grail of sorts in terms of a powerful media combination. The majority of people prefer to consume video content, and it’s been shown that video is effective in delivering information that’s retained. Influencer marketing, very much like word of mouth, has proven effective because, among many other plusses, it thrives upon a trusted bond that is created between the influencer and the follower.
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