We speak to Ana Thorsdottir, Head of Influencer Strategy, MediaCom and ask her to share some of her thoughts on the challenges governing the Influencer Marketing space and why there really isn’t a ‘one size fits all’ for Influencer Marketing.
Tell us something about yourself and what you do. What was the career path you took to specialising in influencer marketing?
I worked in PR for eight years before joining MediaCom. My career path started in film at DDA PR, and since then I’ve worked on a huge variety of brands and campaigns ranging from FMCG and fashion, to agriculture. My experience and the types of campaigns I was doing enabled me to naturally weave Influencer Marketing where I felt it was right, and so I opened the floodgates of this exciting space for myself! I was always pushing for influencers to be used in projects, and justifying this as part of strategies to my clients who believed in my teams and took the plunge early on.
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