Following a year of controversy, new research suggests younger U.S. users are fleeing Facebook at an alarming rate.
Over the past year, a staggering 44% of younger users — ages 18 to 29 — say they deleted Facebook’s app from their phones, according to new findings from Pew Research Center.
Across all ages and U.S. demographics, 26% of those polled say they deleted the app, Pew finds.
Conducted from May 29 through June 11, the survey followed revelations that the former consulting firm Cambridge Analytica had collected data on tens of millions of Facebook users without their consent or knowledge.
Of course, just because respondents deleted the app doesn’t mean they didn’t reinstall it at a later date, cautioned Aaron Smith, associate research director at the Pew Research
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