According to Pew Internet & American Life Project, the vast majority of Americans at 95 percent, now own a cellphone of some kind.
The share of Americans that own smartphones is now 77 percent, up from just 35 percent in Pew Research Center’s first survey of smartphone ownership conducted in 2011.
Now an integral part of our life, they serve all sorts of needs; from texting, calls, gaming, and social networking to snapping photos, video chatting, checking the news, and shopping.
You name it; we’re doing it on our mobile devices. In fact, according to We Are Social, there are 4.92 billion mobile users globally, equal to 66 percent of the total population.
They’re active too—SmartInsights reports that on average, mobile users spend 87 hours per month on their device. That’s 1,044 hours a year, meaning users are spending 12 percent of their time browsing on mobile.
— Leer en blog.taboola.com/content-marketing-tips-mobile/