Imagine you’re throwing a dinner party for some potential clients. You know that there’s a lot at stake with this one meal, and the future success of your business depends on it. You get to the grocery store when suddenly you realize you have no idea what your guests like or if any have dietary restrictions. If only you had done a little bit of audience research on your visitors.
In the same way that knowing your guests’ needs is important to the success of your dinner party, audience research is crucial for the success of your business’s social media strategy. If you don’t know who you’re talking to (or cooking for), you’re taking a shot in the dark. If you’re now frantically trying to get your audience research done, our guide below can help you out.
Once you’ve got that done, continue reading to learn how to put these valuable insights to use.
— Leer en blog.hootsuite.com/get-social-media-audience-research/