On one side of the debate, there are marketers who swear by their influencer strategy.…
How This Founder Is Changing The Influencer Marketing Platform Between Celebrities and Startups
Denise Lambertson, founder of LMS, understands the value of a strong network. When she decided to pivot from the entertainment industry as Madonna’s executive assistant, she relied on the positive connections she had developed. Lambertson has successfully created an agency that focuses on influencer marketing.
LMS builds and executes entertainment and influencer marketing solutions for growth-stage and emerging brands by creating partnerships, campaigns, programming, strategies, and activations. With the majority of her clients designing products within the natural consumer packaged goods industries, Lambertson expresses that “being healthy became cool.” Her ability to understand exactly what the client needs in terms of endorsement, and pair them (the company) with the right celebrity, who not only believes in the product but is excited about the product, has set her apart from the competition.
— Leer en www.forbes.com/sites/cherylrobinson/2018/08/28/how-this-founder-is-changing-the-influencer-marketing-platform-between-celebrities-and-startups/