The turn of the century marks the approximate point where Millennials stop and Gen Z begins. Opinions differ on the exact crossover date, but jumping the generational divide brings fresh challenges for companies trying to engage with the new demographic.
Recent research from Bloomberg predicts that Gen Z-ers will account for 2.47 billion people of the 7.7 billion inhabitants of planet Earth by 2019 – that is 32%, and surpasses the 2.43 billion figure for Millennials for the first time.
The study is an analysis of the United Nations population data and marks 2000-2001 as the intergenerational cut-off point.
— Leer en www.weforum.org/agenda/2018/08/generation-z-will-outnumber-millennials-by-2019