A brand positioning statement focuses on the consumer target your brand will serve and the…
Tell your brand story: aligning your online and offline communications
No matter what your company does, one of the most important elements of your internal and external communications is your brand story. This is a narrative that tells the world what your brand is all about and why you do what you do.
As with all branding efforts, communications around your story need to be consistent across all channels, both online and off. We asked 11 members of Young Entrepreneur Council the following question:
What is one thing to keep in mind in order to ensure the communications of your brand story aligns both online and offline?