As the network itself puts it, Facebook Business Manager allows you to “manage ad accounts, Pages, and the people who work on them—all in one place.”
It’s a one-stop shop for all of your Facebook marketing and advertising activities, with controlled multi-user access to additional resources like your Instagram account and product catalogs.
It’s also a central place to track your efforts, with detailed reports and visualization that show you how your ads are performing.
If you’ve been putting off setting up Facebook Business Manager because you weren’t quite sure how it works, we’ve got good news. In just seven simple steps, this tutorial will teach you how to do everything from setting up your account to placing your first ad. Let’s dive in!
— Leer en blog.hootsuite.com/facebook-business-manager-guide/
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