Influencer marketing has emerged as one of the more effective ways for brands to spark engagement, drive brand awareness and reach audiences via digital platforms. And with the option growing in popularity, social media giants like Facebook are now looking to better facilitate such connection, enabling improved, transparent brand campaigns which deliver better advertiser results.
Facebook’s latest initiative to foster influencer marketing is its new Brand Collabs Manager tool, which helps to connect brands with relevant content creators for such purpose.
Through the platform, brands have the option of finding influencers who have similar audiences based on various factors (age, gender, interests). These influencers – who have follower counts ranging from 25,000 to 8 million people – also have access to insights and data, making it easier for brands to assess their actual reach and capacity, helping to find the right match.
So how will this impact the world of influencer marketing? In this post, we’ll take a look at how brands can leverage the new platform to fuel up their influencer marketing strategies, and get the most out of their efforts.
— Leer en www.socialmediatoday.com/news/5-tips-for-brands-on-how-to-use-facebooks-new-brand-collabs-manager-tool/530401/
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