LISTEN AGAIN Presented by Alistair Wheate: How to Write a Good Brief When Working with Influencers

LISTEN BACK HERE

About this webinar

We’re very lucky to have 3 top FinTech influencers join us for this discussion on the importance of writing a good brief when working with influencers.

• Specificity vs flexibility – is it important to be very specific with an influencer about what you’d like them to do or should you accept it’s better to let the influencer have some freedom to say what they want?

• Give vs take – how should brands think about the ‘give and take’ in terms of working with an influencer.

• What are the sort of things that an influencer values when working with a brand?

• What are the sort of things that an influencer can offer a brand?

— Reed here theinfluencerengineer.wordpress.com/2018/07/05/a-panel-i-was-on-how-to-write-a-good-brief-when-working-with-influencers/