Why Women Dominate Influencer Marketing — and Why It May Be the Right Career for You

In a time when women are fighting for pay equality, work-life balance and gender parity, there is one emerging industry where women dominate the scene: influencer marketing. Based on my experience casting influencers in campaigns as director of influencer strategy and talent partnerships at Hearst Digital Media, I’ve found that this is a field where women can oftentimes charge up to four times their male counterparts. Top-earning influencers are literally making millions of dollars to produce content on their social media platforms. And while you may think that you have to have the followings of people like Kendall Jenner, Selena Gomez and Gigi Hadid to make a career as a content creator, these days that’s not necessarily true. There are many influencers with a fraction of the followers who are making really good money.
— Leer en www.entrepreneur.com/article/317450

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