Not Sure What to Post on Social Media? 10 Content Ideas That Work

Every social media manager has been there. You know you should post something but are fresh out of interesting ideas. What will my audience care about? How many times have I done the same thing? The more urgent the need to post something is, the more blank your mind becomes.

This cheat sheet of engaging social media content ideas will help you beat that dreaded writer’s block.

Ask relevant questions

If you want to win friends and influence people, renowned self-improvement author Dale Carnegie recommends expressing genuine interest in them.

Do this by asking your audience for their opinion or thoughts on a topic relevant to your industry.

For example, if you are a makeup brand, you could ask “What are your must-have makeup essentials this summer? Share in the comments below!” instead of a more generic “Any fun summer plans?” Encourage the sharing of information that other audience members will find valuable, and you’ll undoubtedly see greater engagement.

Recognize holidays and important dates

If you find yourself staring blankly at your computer screen, take a moment to check out your desktop calendar. Are there any upcoming holidays or notable dates? These are great opportunities for creating timely content.

For Valentine’s Day, you could run a “customer love” campaign to show appreciation. This could be as simple as sharing an image of something your brand loves, or post any love-themed image or quote.

Look to popular daily hashtags for ideas

Much like holidays and special dates, looking to daily hashtags for content ideas is another easy win.

As we describe in our post, Daily Hashtags Explained: What They Mean and How to Use Them, “By understanding popular daily hashtags and the most appropriate way to use them, you can significantly boost your engagement and brand visibility.” Check out that post for a comprehensive look at the different types of daily hashtags you can incorporate into your social media content
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