Some Amazon Reviews Are Too Good To Be Believed. They’re Paid For : NPR

Travis is a teenager living in a small town in the Northeast. He enjoys hunting and shooting, and keeps a rifle at home. But with several younger siblings around the house, he wanted to make sure his gun was safe. So he ordered a trigger lock on Amazon, to prevent the gun from firing.

«The reviews were great, five-star reviews,» says Travis, who asked that NPR use only his first name to avoid scrutiny and possible legal attention. «[They] said it worked great, locked perfectly, the combination system worked great.»

It didn’t.

«The combination doesn’t even matter; the lock just opens,» Travis says. «It’s cheap plastic, it will pull apart as soon as you give it any force.»

Thankfully, he realized this immediately, went to a store, and purchased a proper trigger lock for his gun. Everyone at home is fine.

Travis rues the experience, and the stellar reviews that led him to purchase the faulty lock in the first place. He didn’t realize it at the time, he says, but he’s now certain that those glowing reviews were paid for. And that many of the people who gave the trigger lock excellent reviews may never have opened the package in the first place.
— Leer en www.npr.org/2018/07/30/629800775/some-amazon-reviews-are-too-good-to-be-believed-theyre-paid-for

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