Why Influencer Marketing Is Unique and Even More Vital for B2B Marketers – Adweek

In recent years, social media influencers have become a centerpiece of business-to-consumer marketing strategies, but as its popularity grows, business-to-business brands are starting to follow suit.
— Leer en www.adweek.com/digital/why-influencer-marketing-is-unique-and-even-more-vital-for-b2b-marketers/

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