Australian Government faces backlash for spending $700,000 on influencer marketing | The Drum

Australia’s Federal Government has come under fire for investing more than $700,000 on influencer marketing social media campaigns.

The #girlsmakeyourmove campaign, which ran over an 18-month period, saw the Health Department pay hundreds of influencers to post fitness photos on their Instagram accounts, according to a report by the Daily Telegraph.

The report also revealed a number of the selected influencers had previously been associated with extreme dieting or had been sponsored by alcohol companies.

The report has been met with backlash which prompted the Federal Health Minister Greg Hunt, to order an immediate review into the department’s use of Instagram influencers.

— Leer en www.thedrum.com/news/2018/07/23/australian-government-faces-backlash-spending-700000-influencer-marketing

Deja una respuesta

Introduce tus datos o haz clic en un icono para iniciar sesión:

Logo de WordPress.com

Estás comentando usando tu cuenta de WordPress.com. Salir /  Cambiar )

Imagen de Twitter

Estás comentando usando tu cuenta de Twitter. Salir /  Cambiar )

Foto de Facebook

Estás comentando usando tu cuenta de Facebook. Salir /  Cambiar )

Conectando a %s

Este sitio usa Akismet para reducir el spam. Aprende cómo se procesan los datos de tus comentarios.