“Sorry to hear that. Please send us a direct message and we’d be happy to assist you.” For the majority of brands, this is what customer service on social media looks like. Polite, respectful, and helpful.
But not for every brand.
Businesses now use their social handles to deliver sharp wit, make clever jokes, and throw shade.
While having a sense of humor is important, there is a line. And crossing it can have consequences. Just ask the folks at Hawke and Co.
Still, several brands have been unable to pass up on opportunities for a good burn. In the following 10 situations, it paid off.
Be safe out there.
— Leer en blog.hootsuite.com/risky-brand-comebacks-social-media/