Mention Me, the London-headquartered referral marketing platform, has raised $7 million in further funding. The round is led by Eight Roads Ventures and is the first time the five and a half year old company has raised venture capital, having only ever done a small angel round in 2015.
That’s noteworthy given the company’s two founders: Andy Cockburn and Tim Boughton, who met at Homeaway where they were U.K. MD and European CTO respectively before its $3 billion IPO on the Nasdaq.
Counting over 300 customers — including FarFetch, Ovo Energy, Ted Baker and ZipCar — Mention Me offers a marketing platform to make it easy and effective for companies to conduct referral marketing. The platform supports referral programs in 16 languages, but its biggest draw is the ability to A/B test, iterate and measure campaigns so that they work best for the cohort they target.
— Leer en techcrunch.com/2018/07/17/mention-me/