The influencer marketing industry is bigger than it ever has been. Brands are now engaging both the largest influencers and micro-influencers, and at my agency, we’ve even adopted the unconventional strategy of having me act as our in-house influencer.
The rewards for a well-run influencer campaign can be great — but as a brand or a business owner, what do you need to do to get the most out of an influencer marketing campaign? Beyond all the buzz, what does it take to structure and execute a successful influencer marketing campaign?
Here are three bullet-proof guidelines you can use to make the most of your influencer campaigns — along with some real-world examples to illustrate each point.
— Leer en www.inc.com/ben-lee/3-tips-for-a-successful-influencer-marketing-campaign.html