Influencers marketing for B2B strategies

17 julio, 2018 0 Por Davide Menini

Earlier, the concept of influencer marketing was very simple. Build friendship with some respected people in your society and they, eventually, will recommend your products and services to your potential customers. Although the concept has now almost been assimilated into the marketing strategy of every organization, it is not a new concept, as ancient Rome witnessed popularity and prevalence of this practice. In the Roman empire, people who were aspiring to thrive on their business had to influence a particular section of influencers. And so influential was the practice in Rome that the favor of a top aristocrat could make any business person wealthy.

After almost 2,000 years, the same practice continues unabated. Rather, I should say that it has gained a new lease of life, thanks to the rising popularity of social media. Validating the fact are some amazing numbers. According to “The State of Influencer Marketing 2018,” 86% of marketers revealed using influencer marketing in 2017. Moreover, of them, a whopping 92% accepted its effectiveness. In another study, conducted jointly by Nielsen and TapInfluence, it was found that the ROI generated by this marketing technique is about 11-time higher than all traditional strategies.

Nevertheless, when it comes to B2B brands, influencer marketing is still a tough nut to crack. Usually, B2B brands have a wide gamut of customers across different industries. It is, therefore, quite difficult to identify an influencer who has significant influence across different groups. Probably, this is the reason influencer marketing in the B2B space is more time-consuming and strenuous than in the B2C space. But if done appropriately, it can reap great rewards for the business.

www.linkedin.com/pulse/why-influencer-marketing-should-part-your-b2b-vandana-chaufla-roy

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Interim Manage con más de venticinco años de experiencia en el sector del desarrollo de estratégias de Ventas, Marketing y Desarrollo de equipos Comerciales. Des hace 5 años trabajo el mundo del social selling y del marketing de influencers. Me muevo en muchos sectores, desde el Diy a la moda, pasadno por el turismo y las empresas de servicio. En los poryecto asumo responsabilidades como Director del Departamento Comercial o Marketing y asumiendo tareas de Marketing y Comunicación, desarrollando y ejecutando planes estratégicos de apertura de nueva cartera de clientes y desarrollando la estrategia de fidelización clientes (CRM). Con gran capacidad comunicativa, aptitud pedagógica, resolutivo y cooperativo (trabajo en equipo). MAs de 20 años de experiencia en formación en ventas y marketing. Además he trabajado Consultor Senior en instituciones públicas tales como la Universidad Autónoma de Barcelona, IQS, EUNCET, UB, Cámara de Comercio de Sabadell, Terrassa y Manresa y empresas del sector privado. He tenido el honor de ser profesor de marketing relacional en La Salle, en la Universidad Autónoma de Barcelona, y de investigación de mercados en la EUNCET y FundemiIQS. Colaboro habitualmente con el Colegio Oficial de Agentes Comerciales de Barcelona y de Barcelona Activa. Además he sido Consultor Senior de desarrollo comercial estrategico en proyectos MEDA UE (Damasco, Aleppo, Cairo) y en consorcios europeo Expero2EU y Trainet. He tenido el placer de sermiembro del equipo que ha desarrollado el sello de calidad comercial con SGS y COACB