The intersection of the technology and transportation industries is drastically altering the mobility landscape. This union has created entirely new value streams and business models, attracting the attention of consumers and automotive companies (OEMs) alike. Numerous new passenger transportation options, collectively called innovative mobility services (IMS), have emerged in the past twenty years and some have seen significant growth. IMS include carsharing, ridehailing, bikesharing, ridesharing, microtransit, and scooter sharing programs, and collectively these are opening or expanding in cities across the globe every month. Ridehailing services provided by companies such as Uber and Lyft have grown rapidly. Almost ten years after the creation of the first Transportation Network Company (TNC), ridehailing is now available in more than 300 U.S. cities, and one in four people in major U.S. metropolitan areas has used this type of mobility option. As of January 2017, the United States had nearly 2 million carsharing users for almost 25,000 vehicles. While North American carsharing programs have grown slower than ridehailing programs, they still averaged a 26 percent annual membership growth between 2007 and 2017.
— Leer en www.cargroup.org/disrupted-by-mobility-startups-automakers-reshape-their-roles/