Virtual reality (VR) and augmented reality (AR)—you’ve probably heard these phrases a lot recently. In between technology making great strides and ease of accessibility, more brands are using VR and AR in their marketing campaigns.
What’s the difference between VR and AR? We get asked this question a lot:
Virtual reality is the term for placing a user “in” the experience, whether that’s another world or dimension.
Augmented reality is where content is “placed into” the real world using a device, such as the camera on your smartphone. An example of this would be the global-hit game, Pokémon Go.
VR—along with AR—is gaining popularity, with the economic impact of them both predicted to reach $29.5 billion by 2020.
— Leer en blog.hootsuite.com/vr-marketing/