For the last few years “influencer marketing” has been the hottest topic around so it is only reasonable that we would hit a period where people start to question what this is all about.
Quite a bit of noise has been made in the last few weeks about the illegitimacy of this practice and so I thought it was time to examine this trend and answer the question: Will influencer marketing last, or will it be next year’s MySpace?
I’ll cut to the chase. Influencer marketing is still in its infancy. If you don’t believe this is a long-lasting and crucial trend, you’re just not paying attention.
Influencer marketing has its problems, but almost everything in marketing is problematic these days. Here’s why influencer marketing will be is an essential part of the marketing mix going forward.
— Leer en www.businessesgrow.com/2018/07/16/will-influencer-marketing-last/