Instagram influencers are the stars of social media. With their large followings and loyal consumers, they have the ability to make a big splash in the marketplace. Followers of Instagram influencers generally relate to the influencers content and trust their opinion. In a market of mistrust for companies and advertising, millennials are becoming more reliant on influencer opinions when making their purchase decisions.
A successful social media endorsement is grounded in trust. Many influencers believe it is their duty to only recommend products that they believe in. This is what makes influencers so important in today’s marketplace.