The Social Consumer

82% of companies agree that social is a vital channel for delivering exceptional customer experiences. But only 58% percent of companies have a defined strategy for integrating social into their existing customer experience programs.

This report reveals how enterprise organizations are using social in their CX strategies and how leaders can use social media to build exceptional and differentiated customer experiences.

Our research looks at how companies are engaging with prospects and customers at different stages of the customer journey and includes comparisons between B2B and B2C, North America and Europe, and which business functions are using social channels.

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