This article originally appeared on PR Daily in July of 2017.

Many PR pros cringe at the thought of measuring their efforts.

However, gathering analytics and measuring your strategies and tactics will enable you to know how your business development program is driving revenue.

Focus on seven ways to measure your campaigns’ effectiveness:
— Leer en m.prdaily.com/Main/Articles/7_metrics_PR_pros_should_be_tracking_22984.aspx

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