Top Twitter Demographics That Matter to Social Media Marketers in 2018

Who’s using Twitter in 2018? If your brand’s social marketing strategy involves this mighty microblogging network in any way, it’ll be important to get familiar with Twitter’s demographics.

If you’re not on Twitter yet, consider this: Twitter serves more than 2 billion search queries a day. Ninety-three percent of people who follow small- and medium-sized businesses on Twitter plan to purchase from the brands they follow. Sixty-nine percent have already purchased from an SMB because of something they saw on the network.

Twitter is also an important platform for customer service. Eighty-five percent of SMB Twitter users say it’s important for businesses to provide customer service using the network.

So, how old are Twitter users? Where do they live? And how much money do they make? Knowing your audience is one of the top things you can do to achieve success and build your brand on Twitter.

To make the research process easier, we’ve compiled a list of the most important and up-to-date Twitter demographics for marketers.
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