Before making an important decision in your life, who do you go to for advice?

It’s probably your partner, family member or longtime friend. Consumers trust the people closest to them because they have established relationships with them and know that they have their best interests at heart.

People are skeptical of promises from brands, but not friends. This is why influencer marketing is so successful—and crucial for growing key trade show or event metrics.
— Leer en m.prdaily.com/Main/Articles/24699.aspx

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