If you buy a jacket from a just-launched pilot collection from The North Face, someone else might have already climbed a mountain or run a marathon in it. Called The North Face Renewed, the products are sourced from returns or defective items, cleaned and repaired to the quality of a new piece of clothing, and then sold online at a discount, as part of the company’s move toward a more circular business model.
“It just represents a really important next step in the evolution of our overall business,” says Tim Bantle, a general manager and vice president of lifestyle brands at The North Face. The company recognizes the apparel industry’s waste problem: 85% of textiles end up in a landfill. Even though the company makes products that are designed to last longer than average–items come with a lifetime guarantee, and the company offers repairs–it still had an opportunity to curb waste. Patagonia sells refurbished clothing through a similar online store.
— Leer en www.fastcompany.com/40581355/north-face-is-cutting-waste-by-selling-refurbished-old-coats
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