Adidas has launched a global campaign to promote its latest collaboration with Parley for the Oceans, a marine organisation that raises awareness about plastic pollution in the ocean.
The campaign promotes the FW18 UltraBoost Parley shoe, which is made from a recycled plastic textile, called Parley Ocean Plastic, which is created from plastic removed from the ocean.
Created by TBWA\Neboko in partnership with Psyop and Golden Wolf, the campaign employs stop-motion video to tell the creation story of the UltraBoost Parley shoe using animated embroidery on the shoe’s unique textile fabric.
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