Facebook Live introduces an audience to the people behind a brand—an experience that builds real human connections.
To discover other ways Facebook Live can benefit a business, we spoke to Hootsuite’s social media marketing specialist, Amanda Wood, and social media marketing coordinator, Christine Colling.
Emphasizing the importance of authenticity, Wood shares, “Facebook Live is a way for marketing to be less polished, and more raw and authentic. With so much competing noise on social, content can often come across as an advertisement. Facebook Live gives insight into the brand personality and culture.”
Continue reading to find out what Hootsuite’s social media team learned from doing Facebook Live video.
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