However, have you ever wondered why? Because people trust the opinions and recommendations of these thought leaders. Some may even call them our modern day celebrities. I like of think of them as subject matter experts in their respective niches.
Regardless of what you may think of them, you just can’t deny their effectiveness in marketing. The right influencers can help you boost your reach, exposure, and credibility.
In fact, influencer marketing is the secret behind many successful brands on Twitter. Recommendations from influencers are known to increase purchase intent 5.2X when combined with tweets from brands.
While most marketers and brands understand the power of influencer marketing, some are still figuring out the best ways to use it. In this post, I’m going to share some of the best practices when it comes to engaging with influencers on Twitter. Let’s take a look.