As the first digitally native generation, millennials have re-written the rulebooks when it comes to brand marketing. Unlimited access to information and 24/7 connectivity across multiple platforms and devices -often on the go- means that today’s marketer must deliver communications that are relevant to the device, channel and stage of the buyer journey to earn their loyalty.
But marketing to millennials doesn’t need to be scary if you have the right strategy in place. Here’s my advice on how to build an effective communications strategy for millennials:
— Leer en www.entrepreneur.com/article/316152
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