Consumers more interested in social hashtags over brand handles | ZDNet

Which are the best ways to engage with customers and hear what they are saying about your company? What are the options for brand coverage?

A recent report from New York-based social media monitoring company Digimind shows that consumer feedback tends to happen by use of hashtag, and not brand mentions.

It discovered that an overwhelming 96 percent of total US retail social brand mentions use brand hashtags, over the brand name
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