You might think that the main selling point of an influencer marketing startup like Captiv8 is to help marketers find influencers and creators to work with. Maybe so, but that isn’t stopping the company from making its creator discovery product available for free.
“We felt that we really wanted to just open up that ecosystem, to provide brands access to find and research influencers without having to pay for it,” co-founder Krishna Subramanian told me.
Through the free product, marketers can look through the 1 million-plus influencers indexed on the platform — in some cases, those profiles are based entirely on public data, but influencers can also claim them and provide additional data.
Marketers can then search based on filters like personality archetype, content type, location, representation and much more. Plus, Captiv8 is offering demographic and brand affinity data about an influencer’s audiences.
— Leer en techcrunch.com/2018/07/03/captiv8-creator-discovery/