Buzzoole becomes first influencer marketing platform to introduce reporting on Instagram Stories | The Drum

Influencer marketing platform Buzzoole has launched a new integration with Instagram that will allow brands to monitor ‘stories-based’ influencer marketing campaigns.

The platform, owned by Facebook, recently reached one billion monthly users and rolled out its new video hub IGTV. The Instagram Stories feature had a crucial role in the platform’s growth and marketers have started investing in this format as part of their Influencer Marketing campaigns.

Buzzoole has now introduced analytics on Instagram Stories to its reporting dashboard. This industry-first feature is the result of the company’s continued efforts to drive the industry forward through new features and enhanced transparency. Brands will now have access to in-depth and real-time reporting on views and comments through Buzzoole’s dashboard. Moreover greater creative controls will allow brands to approve story content before it goes live, ensuring that every single piece of Creator content is on brief. The first brands to employ this new feature include Ralph Lauren, Birds Eye and Magnum.

“Influencer Marketing found itself in the spotlight post-Cannes, highlighting the increasing importance of technology in providing holistic attribution and transparency toolkits for marketeers,” commented Ian Samuel, Buzzoole’s chief commercial officer. “We are committed to innovation that moves our industry forward. The launch of yet another ‘industry first’ builds upon our collaboration with Nielsen and underlines our focus on how tech can be used to answer the industry’s biggest challenges.”
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