In today’s digital age, influencers are hot property. Because of this fact, influencer marketing has become the fastest growing customer acquisition method.
Brands, who once spent their time chasing celebrities instead, are now turning to influencers to endorse their products. Collective Bias proved this point in a recent study, which revealed that 30% of consumers are more likely to purchase a product endorsed by a lesser well-known blogger, as opposed to a celebrity.
So, what makes influencer marketing tick? In a world cluttered with brand content, consumers want nothing more than authenticity. And so, they are more likely to engage with and value the opinions of influencers instead.
While brands continue to jump on the influencer marketing bandwagon, how many are actually doing it right?
— Leer en www.business2community.com/marketing/5-common-influencer-marketing-mistakes-to-avoid-02089115
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