Content marketing is like anything else you do as a marketer. You need a vision, a strategy that supports it and the resources to make it happen. Today, marketers are being asked to break through a tremendous amount of noise. Every person with a smartphone fashions themselves a blogger, photographer, filmmaker, news source and entrepreneur. The best marketers set a strategy and apply methods to scale that strategy so they can stay top of mind and in front of the eyes of their prospects and customers.
Below are a few simple steps to help you and your marketing organization start out on the right path.