Instagram has its sights set on its next 1 billion users—but not all have fast internet connections or large data packages.
To entice those users and cater to audiences around the world, the platform recently launched a scaled-down version of its app, called Instagram Lite, in the Google Play Store. Though Instagram didn’t announce the version, a company spokesman confirmed the launch to TechCrunch.
The release follows Instagram’s revamped mobile website that launched last month, also designed for the developing world.
… When asked for comment, an Instagram spokesperson confirmed that Instagram Lite began testing in Mexico this week, and provided this statement: “We are testing a new version of Instagram for Android that takes up less space on your device, uses less data, and starts faster.” The company wouldn’t say whether ads would be included. Later this year the app will expand to more countries, and get messaging and video posting capabilities.
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