Instagram is the star child of the social media scene at the moment. Its popularity is on a continuous rise, and the implementation of Instagram Stories mid last year has only amplified that fact. This week— they announced the addition of their latest feature, IGTV; adding long-form video to the platform’s list of can-dos.
To get the most out of this powerhouse platform, the more eyes on your content the better. However, building up a massive following that isn’t engaging with you will actually negatively affect your ability to leverage the platform.
There are tactics you can utilize to maximize your followers while only attracting your ideal audience, ensuring you’re curating an engaged following interested in your content— and it doesn’t cost you anything other than a little bit of time.
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