Last week, Kevin Systrom, CEO of Instagram, took the stage at a San Francisco event and announced IGTV, a stand-alone extension of the Instagram platform that allows users with a significant following to upload videos of up to an hour in length, and up to 10 minutes for people like you and me with a more modest following.

It makes sense. Facebook has been heavily investing in video, a move that went from “exploring” to “aggressive” in the middle of 2017, with the announcement of Facebook Watch. Facebook’s plans on spending about $1 billion on shows for Facebook Watch this year.

There’s a catch, though. As things stand, all videos on IGTV will be vertical.

That’s the part that made me skeptical. Who’d watch a 40 minute show on a mobile phone in vertical format? Sure, for those 1-2 minute news sketches or the little features / documentaries that you see floating around Facebook … I get it. But something that’s 10+ minutes long?

Statista often make sense of breaking tech news with a relevant infographic, and sure enough – a couple of hours later, I noticed this graphic pop up
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