A brand positioning statement focuses on the consumer target your brand will serve and the emotional and functional benefits your brand will stand for.

If you don’t position your brand the way you want, then your customers and competitors will do it for you, and you might not like their answers. A smart brand positioning statement should narrow the target to those consumers who are most capable of loving what the brand does. With your consumer in mind, your brand positioning should find the ideal balance between functional and emotional benefits.

There are 4 elements that make up a brand positioning statement, including who will you serve, where you play, where will you win and why consumers should believe you. These are the consumer target, category, main consumer benefit and support points:
— Leer en beloved-brands.com/2012/05/06/brand-positioning-statement/

Responder

Introduce tus datos o haz clic en un icono para iniciar sesión:

Logo de WordPress.com

Estás comentando usando tu cuenta de WordPress.com. Cerrar sesión /  Cambiar )

Google+ photo

Estás comentando usando tu cuenta de Google+. Cerrar sesión /  Cambiar )

Imagen de Twitter

Estás comentando usando tu cuenta de Twitter. Cerrar sesión /  Cambiar )

Foto de Facebook

Estás comentando usando tu cuenta de Facebook. Cerrar sesión /  Cambiar )

w

Conectando a %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.