As consumers, emails bombard us at every opportunity, and as marketers, we’re still sending them…
Tutorial: 7 email marketing tactics
An email marketing is an essential part of any marketing strategy. Email is the most cost-effective way to communicate with your customers, promote your products and reach your business goals. On average, for every $1 you spend on email marketing, you can expect a return of $43.
In this post, we will present you 6 tactics to use in your email marketing strategy which will help you to achieve extraordinary results through email marketing.
PERSONALIZE YOUR MESSAGES
When we say personalized email marketing, we do not mean that you send an individual email to every single subscriber. Personalization means that you use customer data to create a personalized message.
70% of brands don’t use personalization in their email marketing strategy. This means that personalizing your emails will help you stand out from the competition.
The simplest method of personalization is to address the reader by his/her name. Most ESPs (email service providers) offer this within their functionality, and this tactic alone will improve your marketing campaign performance. For instance, email subject lines that are personalized with a recipient’s first name can increase open rates by 16%. Considering that 47% of all marketing emails are opened because of the subject line alone, that is sure a great method to get more views on your email.