It’s hard to contain the excited, “uh huh” head nodding when you read, watch, or listen to a piece of content that really hits home … strikes the right chord … illuminates something deep inside your soul.
And for us marketers, these moments should remind us of an important digital marketing truth:
Creating content that resonates is key to building rapport, credibility, and trust with our audience, and, ultimately, driving marketing results.
When a piece of content connects with a customer or buyer, it makes them feel like you get it, that you understand their point of view or struggle—and that you may be worth paying attention to.
In my time at TopRank Marketing, I’ve had the pleasure of reading, watching, listening, and talking to some of our industry’s brightest minds as they share insights or tips that really resonated with me as a content writer and strategist—teaching me and reminding me of the importance of resonance in the content we create and how we share it with our audience.
Below I share some of those lessons that you can hopefully use to create more meaningful connections across channels with your content.
— Leer en www-toprankblog-com.cdn.ampproject.org/c/www.toprankblog.com/2018/06/lessons-resonance-content-marketing-pros/amp/