The world’s largest social network just sent a clear signal that the future of advertising on its platform is in influencer marketing.
Facebook’s launch last Monday of its Brand Collabs Manager search engine—which will help connect marketers to social media influencers—demonstrates just how vital this form of marketing has become to the social media giant. Soon, brands will be able to search the platform for the audience they want to reach and have the tool point them in the direction of creators that fit the bill.
Brand Collabs Manager can transparently break down a creator’s audience demographics and industry-specific parameters, ranging from geographical areas to interests to home ownership status.
— Leer en www.adweek.com/digital/influencer-marketing-is-going-mainstream-with-facebooks-upcoming-tool/