How To Leverage Microinfluencers For Your Business

A micro-influencer is an internet personality who has between 2,000 and 100,000 followers, usually on Instagram or YouTube. They typically have a smaller, but more passionate following than celebrities or macroinfluencers, allowing them to provide a human, personal touch that large companies and major personalities often lack. According to a study conducted by Jonah Berger and Keller Fay Group, up to 82% of consumers are «highly likely» to make a purchase based on the recommendation of a microinfluencer
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