A micro-influencer is an internet personality who has between 2,000 and 100,000 followers, usually on Instagram or YouTube. They typically have a smaller, but more passionate following than celebrities or macroinfluencers, allowing them to provide a human, personal touch that large companies and major personalities often lack. According to a study conducted by Jonah Berger and Keller Fay Group, up to 82% of consumers are “highly likely” to make a purchase based on the recommendation of a microinfluencer
— Leer en www.forbes.com/sites


Introduce tus datos o haz clic en un icono para iniciar sesión:

Logo de WordPress.com

Estás comentando usando tu cuenta de WordPress.com. Cerrar sesión /  Cambiar )

Google+ photo

Estás comentando usando tu cuenta de Google+. Cerrar sesión /  Cambiar )

Imagen de Twitter

Estás comentando usando tu cuenta de Twitter. Cerrar sesión /  Cambiar )

Foto de Facebook

Estás comentando usando tu cuenta de Facebook. Cerrar sesión /  Cambiar )


Conectando a %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.