Almost everyone has come around to recognizing social media’s importance for marketing and advertising. After all, social media marketing can help entrepreneurs spread the word about their venture and recruit new customers, which some have described as the hardest part of starting a new business.

And everyone from the biggest brands in the world to startups less than a decade old have seen success by leveraging their social media accounts. For instance, Peel, a cellphone case company, has leaned into social media to highlight its products and frequently utilizes Facebook video to tell its story. Thanks to its social media campaigns, the company has achieved three times higher ROI and a significant spike in revenue. So, the potential is clearly there, but when it comes to reaching a specific audience via social media, there are still plenty of challenges.

Most companies take a broad approach to audience targeting on social media, which can be a good way to start. But truly targeting your desired audience requires a highly granular approach that will vary depending on which platform you use, the amount of attention you can devote to it, your messaging, and your budget. In addition, to reach the members of your audience, you first need to know them. To help you on your path to social media marketing stardom, I reached out to industry experts and entrepreneurs to
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