Approximately 543,000 new businesses begin every month according to the Kauffman Foundation, creating an ever increasing level of noise in the marketplace. Even iconic brands like Blockbuster, Radio Shack and Toys R’ Us are not immune to becoming irrelevant and getting surpassed. The business climate has transitioned so much, in fact, that while established companies used to behave conservatively to protect marketshare, today’s environment demands forward thinking in marketing position and PR.

If a business’s message fails to evolve, it will lose. So what are the answers? Today I have turned to leaders in cryptocurrency, one of the year’s most buzzed-about industries, as well as a leader from Dawn, one of America’s longest standing companies, for perspective on how their position and PR message must evolve to survive.

Cryptocurrency is one of the hottest topics to emerge this last year. Bitcoin was introduced in 2008 and saw astronomical growth in 2017, leading the way to dozens of currencies like Ethereum and Ripple and growth of more than 5,000% in a year. Because of this success, the industry has been flooded with new entrants. So how can leaders market effectively in a crowded space that is under daily pressure from new competitors and a shifting regulatory environment?
— Leer en www-forbes-com.cdn.ampproject.org/c/s/www.forbes.com/sites/cherylsnappconner/2018/06/22/3-ways-to-increase-relevance-and-avoid-extinction/amp/

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